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Panasonic's fringe a organize of feminine power handheld personal tools—encompassing a three-genius razor, a four-head razor and an epilator—recently returned to Butt stores in newly redesigned packaging created by The Goldstein Club, NYC.

The acceptance of the new packaging in Target stores was crucial to the Panasonic Wellness Company. The personal tools had been dropped after a new buyer found its pink packaging, redesigned in Japan several years ago, to be out of time. To regain entry into the fashion-forward chain, Panasonic was asked to aid a redesigned packaging system embracing the spirit of the contemporary young daily.

Walter Taffarello, group marketing manager, Wellness Aggregation, Panasonic Home and Health Co., says, "Last year, Panasonic introduced two SKUs at Object and, with The Goldstein Group's talent, we were able to finally present a present-day, unified packaging direction and message. Target, and other key retailer buyers, applauded the new look, focusing on women from their 20s to 40s. The Goldstein Organize's new packaging kept this SKU in Target—now and in 2012.

Source: Packaging Digest

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