22.05.12
Nearby-field communication (NFC) has been trashed by critics, who say it adds no value to consumers or is a technology in search of a trouble. But as we’ve pointed out, NFC is just a technology that can applied in a lot of different ways, distinctly from the digital wallet framework through which many people understand it.
Increasingly, we’re seeing more and more compelling projects and applications being built that show how NFC will be deployed outside of mobile payment situations. This not only indicates how docile the technology is but also could help propel the overall technology in adoption, as consumers become enlightened of NFC and learn to use it for a variety of reasons.
Right now, NFC is still below the radar for most U.S. consumers, and the carefully roll out of Google Wallet or the pending launch of Isis next year are, by themselves, only prosperous to accelerate NFC adoption by so much. But having a host of uses for the technology could reveal people’s eyes and push them past any usability or protection concerns.
Source: GigaOm