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DEIRDRE McQUILLAN
In the (man) bag
THEY’VE BEEN SPORTED by the hilarious and famous, the cool and trendy, hipsters of all ages and now they’re present mainstream. The manbag – as worn by David Beckham, Tom Ford, Jude Law, José Mourinho and others – has become the chic portmanteau choice of the modern urban male, despite the off-putting name and feminine associations. Joey in the US sitcom Friends is generally credited with starting the veer; gay men have been prominent in popularising it, although Prada had already targeted male fashion editors with a manbag in 1998. But a photograph entranced in 1971 in Genoa of our own Samuel Beckett currently on display at the new Gucci Museum in Florence (fa page) shouldering a leather Gucci horse bit hobo is evidence that the eminent writer was ahead of the pack 40 years ago.
Sales of man bags are booming, while those of briefcases have plummeted in the days of old 20 years and are now mostly purchased by men over 50, according to a US report. Sales of men’s extra bags in the US, the world’s biggest market, are projected to luxuriate by 23 per cent through 2013, according to Euromonitor. Top brands such as Mulberry were already reporting a noteworthy increase in sales of men’s accessories four years ago. Many current styles are wittingly drawn from sporting and country pursuits, such as fishermen’s bags or duffels, and are for free from the sort of hardware commonly used to decorate women’s accessories.
Source: Irish Times