18.05.12
NEW YORK - The have doesn't need more gray, and the blues are covered, too. What consumer products deprivation is a jolt, a shot of energy and boldness, all of which comes from Tangerine Tango, the reddish-orange hue that Pantone has announced as its top color for 2012.
"There's the ingredient of encouragement with orange; it's building on the ideas of courage and action, that we paucity to move on to better things. I think it would be a disservice to go with a relaxed, soothing color now," said Leatrice Eiseman , overseer director of the Pantone Color Institute , the research division of Pantone Inc., which creates color standards for the style, beauty and home industries.
The annual forecast for the next year's prevailing color takes into consideration both what Pantone thinks shoppers need and need. Those are influenced by the designer runways, fabric shows, word events, pop culture and consumer habits. "Part of what we do is look at the zeitgeist," Eiseman explained. "We have to look at everything in the Terra around us. It's not an arbitrary choice.
Source: San Antonio Express